The company began to expand in new frontiers of the model industry. In 1971 LEGO begun to target young women with the release of furnishings and dollhouses; in 1974 this introduced its first person figures, called Minifigures; and 1979 it expanded into space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of charms elements directed at young girls. This period also observed the creation of a supervision structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing strategies.
The 1972s also observed the introduction of something that allowed customers to pick certain bricks they wanted to purchase and create their own designs, rather than get pre-made packages; it was popular with adults, as well as children. In the same decade, Seglar branched away into middle ages territory while using the Castle topic, and in 1980 the company added the first educate sets to its lineup.
In 1989 Lego launched the Pirate theme, and with it a wide variety of pirate boats, wilderness islands and treasure. The company also widened its variety of facial movement, adding beards, eye outages and lipstick in addition to the common two sight and laugh. Some aged Lego debt collectors resented these kinds of changes, finding the more basic faces of earlier styles.
As Profano expanded into a huge international corporation, completely to find ways to satisfy the requires of their big view name purchasers like Aim for, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster transport times. To maintain with these requirements, the company began to reduce total production moment for new products by making more consumption of computerized assemblage systems.